We realized at that time that the future was
in desktop publishing. The phrase "publish
or perish" became the slogan of the day and
we knew that it was not just a good thing to do.
It was a vital necessity for business survival.
We began producing our own in-house graphics in
1988 with Xerox Ventura Publisher 1.1 and a PostScript
laser printer. We output the layouts at a service
bureau on a Linotronic imagesetter and used a
litho house to strip the line art and photos into
composite film for printing.
Over the next few years we took advantage of
desktop publishing in our marketing campaigns.
In 1991 we established the mail order subsidiary
Auto Body Toolmart: