Kinds of Publishing
Finished documents fall roughly into two categories:
1. Printed documents - brochures, catalogs...anything
2. Electronic documents - web pages and PDFs (see below)
The Importance of Planning
Although finished images for both media are prepared
very differently, the same software is used for both.
Because of this you have an opportunity to utilize the
same artwork - if you plan ahead.
For example you might design a logo and prepare stationery
and business cards for a client. You may be able to
get away with a bitmap version of the logo, but you
may have to redraw it as a vector image later when the
client asks you to build a web page or create a sales
brochure. Once you've got your client's attention do
him a favor and point out all the ways he can utilize
the artwork you'll be preparing for him. Then you can
better plan the project before you start. Explain that
by using this "open ended" approach he'll
have more options in the future. Most clients will appreciate
your pointing out these facts at the beginning.
Adobe® Portable Document Format
The Adobe Portable Document Format (PDF) is used for
publishing electronic documents to be distributed over
the Internet and other online services. The advantages
to PDF files are:
1. Their compact size...making them ideal for distributing
product brochures and technical manuals over the Internet.
2. They are platform independent - they work with both
Mac® and PC computers.
3. The software used to read and print them is free.
4. They display and print using the PostScript®
page-description language. That means if line art is
embedded as vector objects, it will display and print
perfectly at any size or resolution. Plus it can be
extracted and placed into illustration documents or
5. Fonts are embedded within them so the target computer
does not have to have the fonts installed to view them.
6. They are fully searchable.
7. They can contain hyperlinks to pages within the PDF
document itself or to a web page on the Internet - or
to movie clips.
8. They contain PostScript® data and can be imported
into both image editors and illustration programs just
like EPS files.
9. Vector art contained in the PDF file will make PERFECT
printed output at any resolution - just as if the output
were being printed from a job saved as a PostScript
.PS or .PRN file. If there are embedded bitmaps they
will usually be downsampled to 72 pixels per inch for
viewing on a monitor or for transporting over the Internet.
This is to keep their file size small. However, bitmaps
can be embedded at high resolution for high-end output.
1. First download and install the free Adobe
2. If you wish to view the PDF file
only, simply click on the link below
3. To download in Windows®:
Place mouse pointer on the link, then right
click the mouse.
For Internet Explorer®:
"Save Target As..."
For Netscape®: "Save Link
as..." then save it to disk
4. To download in Mac®:
Hold the mouse button down for a second or
Control + Click and a pop up window will appear.
For Internet Explorer: "Download Link
For Netscape: "Save this Link as..."
then save it to disk.
If your client wants to build a web site, the PDF file
format is ideal for distributing online brochures and
technical documents. Let's say a customer calls up and
requests a technical manual for one of your client's
products. It's simple. Just have the customer dial up
and download! He can simply print it out on a laser
printer if he wants hard copy. The customer will be
happy because he gets a manual immediately, and your
client will be happy because there was virtually no
cost for distribution - no printing cost, postage or
handling! There's no difference to you because you lay
it out exactly the same as if it were being printed.
Even if you print it, you use the same files for making
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